Monday, March 02, 2015
The launch of URBI, exclusively featuring Caesarstone® surfaces
URBI is a fresh young Melbourne brand which enables consumers to directly design and purchase their own furniture designs online anywhere in Australia.
URBI’s philosophy is to empower small/medium size local manufacturers leveraging the benefits that mass customization and just in time manufacturing and an online presence brings. URBI made the decision early in its start up to align their brand and business concept with a few tried and tested international brands such as Caesarstone the innovative quartz surfaces brand, Dulux powder coating and Hafele.
URBI aims is to be disruptive by offering great quality, price competitive products through direct sales and distribution and utilizing Australian high quality manufacturing. This in turn gives URBI a big advantage in that it can offer a much larger range of design choices than traditional retailers.
Caesarstone was delighted to be chosen as the exclusive surface material for the URBI furniture range, we see great synergy between the forward design directions of Caearstone surface designs and URBI’s modern furniture range, self-design and online buying proposition which provides great freedom to URBI’s customers.
With Caesarstone surfaces featured in so many kitchens in both new homes and apartments as well renovations, the ability to go online and buy a simple modern table in the same or complimentary colour is not only customizing, but time saving.