Milan Design Week to be held in April, is the most important design event worldwide. For one week, the city attracts the attention of the entire world of design.
The event includes the “Salone del Mobile” furniture exhibit, which takes place every year at the city's fair centre, and hundreds of events, galleries, group design exhibitions, and design stands located all over the city. In the past, the commercial fair was the focus of attention. Today, however, the events in the centre of the city have become significant as they serve as a platform for launching new collections, exposing young designers, and demonstrating the capabilities of the largest design companies in the world. The result is that many companies and designers choose to exhibit in the city centre instead of, or in addition to the Salone del Mobile.
Snarkitecture, preparing for Milan 2018. Photo: Alex Lukey
Caesarstone participated in Milan Design Week in the past five years and presented impressive installations. Each year these installations were included in the prestigious list of must see-sites, published by international design magazines such as Dezeen or Wallpaper*, and leading newspapers such as the New York Times and British Telegraph.
This year, for the sixth time, Caesarstone will be participating in Milan Design Week and present the installation "Altered States" – an international collaboration with New York-based Snarkitecture studio. Every two years, a significant part of the event is dedicated to kitchens (EuroCucina), therefore this year the installation will examine the role of the island in the modern kitchen. The inspiration arises from the altering states of water, as the most important element in the kitchen, as these are manifested in nature (glaciers, rivers and geysers) and in the kitchen (ice, water and steam). A moment before our sixth installation is revealed, we present a reminder of our previous installations:
2013 // 'Stone Garden' by Studio Nendo
Stone Garden, Nendo Studio. Photo: Tom Mannion
Caesarstone first presented at the Milan Design Week five years ago, in 2013, with Nendo studio that created 'Stone Garden'. The installation consisted of 150 table-like surfaces, shaped as stones. The surfaces were created in seven sizes from nine different Caesarstone colours supported by simple metal rods. The table-like surfaces were anchored in place by overlapping parts that eliminate the need for reinforcement elements. The result was the illusion of a floating landscape inspired by the traditional Japanese stone garden, inviting the viewer to a short and seductive visit across the sea.
2014 // 'Islands' by Raw Edges Studio
Islands, Raw Edges. Photo: Tom Mannion
Islands, Raw Edges. Photo: Vicky Lam
A year later, in 2014, Raw Edges Studio (Yael Mer and Shay Alkalay) presented “Islands”, an installation that focused on an innovative conceptual view of storage, food and eating in the kitchen space. At the centre of the installation was a kitchen island, 18-metre long, along which, in dedicated niches, kitchen utensils and even spice beds and a life-size lemon tree were assimilated. The installation included additional focal points, such as an island where a bathtub was incorporated to create a pampering bathroom environment, and a Ping-Pong table made entirely of Caesarstone surfaces.
2015 // 'Movements' by Phillipe Malouin
Movements, Philippe Malouin. Photo: Tom Mannion
Planters, Philippe Malouin
Movements, designed by Philippe Malouin, in 2015, was composed of two parts and examined the unexpected use of Caesarstone surfaces. In the large hall of Palazzo Serbelloni - an impressive 18th-century Milanese palace - he placed eight swings, made entirely of Caesarstone surfaces. In the adjacent room, about 20 hand-crafted plants were exhibited, which perpetuated Malouin’s experimental process with various surfaces and processing techniques. Many media representatives crowned the installation as one of Milan's favourite projects, and as one of the most photographed projects on Instagram during the Milan Design Week that year.
2016 // 'The Restaurant' by Tom Dixon
Fire Kitchen: The Restaurant, Tom Dixon
Ice Kitchen: The Restaurant, Tom Dixon
Earth Kitchen: The Restaurant, Tom Dixon
In 2016, Tom Dixon, one of the most leading and influential designers in the world, designed four concept kitchens inspired by the four elements: earth, air, water and fire. Dixon translated the four elements into shapes in the space, colourful surfaces chosen from Caesarstone’s variety of colours, and complementary furniture from the collections he designed. The result, presented at the MUBA Children's Museum in Milan, a historic Baroque site, was a multi-sensory experience that combined design and culinary.
2017 // 'Stone Age Folk' by Jaime Hayon
Stone Age Folk, Jaime Hayon. Photo: Tom Mannion
Stone Age Folk, Jaime Hayon. Photo: Tom Mannion
Last year Caesarstone returned to the Palazzo Serbelloni with 'Stone Age Folk', a massive installation by Jaime Hayon. In the centre of the installation were two carousels made of Caesarstone, which visitors were invited to walk around. Hayon treated the Caesarstone surfaces in a manner similar to the way designers relate to precious stones: He installed the Caesarstone surfaces in the metal frames (four meters high), while combining innovative processing techniques with those of traditional stained glass. The result included hypnotic combinations of different colours, shapes and structures; the combination between old traditions and new technologies; and a combination of fantasy, folklore and humour, which characterize the fantasy world Hayon creates in his works.
Caesarstone's installations over the past five years have established the company as a leading force in the design world. Its annual designer collaboration program with international designers continues to challenge architects and designers and inspire them to examine the Caesarstone surfaces in a new light; The interpretation presented each year stretches the boundaries of the material each time anew.
- - -
"Altered States" will be displayed at Palazzo dell'Ufficio Elettorale di Porta Romana
Corso di Porta Romana 10, 20122, Milan
17-21 April, 10:00 – 19:00
(* April 17, on the eve of Israel Memorial Day, the installation will be closed from 19:00).
- - -